![]() organizational, work flow, geographic, customer, segments, etc. What - What are the boundaries of the problem, e.g. Who - Who does the problem affect? Specific groups, organizations, customers, etc. From the from Rudyard Kipling's "The Elephant's Child" which opens with: The 5 'W's - Who, What, Where, When and Why - is a great tool that helps get pertinent information out for discussion.
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